Pet care in the United States is a $52 billion per year industry, and the care and expense that many lavish on their pets is not limited to the living. Many Americans are finding ways to grieve, memorialize, and preserve the pets with whom they have formed powerful bonds. Furever travels across the U.S., interspersing interviews and footage from a range of those affected by pet loss—from bereaved pet owners to veterinarians, psychologists, religious experts, taxidermists, a pet psychic, specialists in pet freeze-drying and mummification, makers of jewelry derived from pet DNA—even a pet cloning service. Without editorializing, Furever presents a range of viewpoints, allowing viewers to decide for themselves how to answer the question: Where do we draw the line between “acceptable” and “going overboard”?
Written, produced and directed by Amy Finkel, Furever is a provocative, eye-opening, at times graphic exploration of how far people will go to hold on to memories of their beloved nonhuman companions.
Synopsis written by: Kathleen Cassity