Directed by: Jin-seong Choi 2012 | 118 min.

Section: Creative Lab: Sound X Vision

Premiere: Hawaii Premiere


Sponsored by:

93.9 JAMZ

Creative Industries Division, DBEDT

Island 98.5 FM


STAR 101.9 FM

I AM documents the K-Pop concert that invaded Madison Square Garden on October 23, 2011 to close out the SMTown Live World Tour.  On the bill were SM Entertainment’s brightest stars: Kangta, BoA, TVXQ, Super Junior, Girls’ Generation, Shinee and f(x). The concert sold out, officially proving K-pop had the firepower to take down the whole world.

I AM fuses its concert footage from the historical show with backstage interviews, rehearsals, video diaries, and archival material, including many of the current stars’ initial audition tapes.  There’s a real sense of community between the groups as they support each other in their performances and the show itself is a rousing success.  If you’re a fan of K-pop, or even just pop in general, I AM is a concert doc you won’t want to miss.

Synopsis written by: Chris Claxton


Friday, October 19 9:15 PM Dole Cannery A Date Passed

Cast & Crew

Director Jin-seong Choi

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