I AM documents the K-Pop concert that invaded Madison Square Garden on October 23, 2011 to close out the SMTown Live World Tour. On the bill were SM Entertainment’s brightest stars: Kangta, BoA, TVXQ, Super Junior, Girls’ Generation, Shinee and f(x). The concert sold out, officially proving K-pop had the firepower to take down the whole world.
I AM fuses its concert footage from the historical show with backstage interviews, rehearsals, video diaries, and archival material, including many of the current stars’ initial audition tapes. There’s a real sense of community between the groups as they support each other in their performances and the show itself is a rousing success. If you’re a fan of K-pop, or even just pop in general, I AM is a concert doc you won’t want to miss.
Synopsis written by: Chris Claxton