Denchai is unlucky in love. A nerdy, unassuming fellow, he is a phantom in the office, where he works in IT. He rarely gets noticed and never gets credit for projects that he’s worked on. He soon develops a fondness for Nui, especially after she takes a surprising interest in him after he fixes her computer. This glimmer of hope could be seen as a window of opportunity for Denchai, but he is too shy to ask her out.
Soon, it’s announced that the company is taking their employees on a ski vacation to Hokkaido, Japan. Upon arrival, Denchai takes a walk and encounters a gate with a “love bell,” which people can ring to wish for love. At first, he shrugs it off, but then in a moment of loneliness, he rings the bell and wishes that Nui was his girlfriend, even for just one day. Suddenly, Nui whisks down the ski slopes and crashes right in front of him, where she loses consciousness.
Denchai rushes her to the hospital, where she regains consciousness, but is suffering from short-term memory loss, which according to the doctor, will last one day. The first person she sees is Denchai, waiting by her bed side, but she doesn’t know him. Denchai, taking the opportunity, tells her he’s her boyfriend. Believing him, they spend their day as a couple.
The plot may read a bit outrageous (and a bit creepy), but director Banjong Pisanthanakun, who directed Thailand’s highest grossing film of all time PEE MAK (HIFF 2013) as well as HELLO STRANGER (HIFF 2011) and co-directed the horror film SHUTTER (HIFF 2004), crafts a heartfelt and sentimental romantic comedy set in the fluttering snow of Hokkaido.