At a small bakery shop owned by her father, Chiu Hsiao-ping urges her boyfriend, pastry chef Kao Ping-hung, to enter a baking contest in France, as she has always wanted to get out of Taiwan and see the wider world. Ping-hung has already proposed to Hsiao-ping but she hasn't given him her answer yet.
One day, after suffering a career crisis following the death of his mother, half-Chinese, French-born Jean-Pierre, aka Brad (Anthony Neely), host of the successful TV show Brad's Bread, turns up in the town, where his mother was born, in search of his roots. After meeting Hsiao-ping, he asks to serve an apprenticeship with her father, as he's in search of fresh inspiration for his baking career. Hsiao-ping's father agrees, for the price of a saxophone he wants to buy. At a local cookery class, Brad wins the hearts and hormones of the locals with his baking skills, but also earns the dislike of the less worldly Ping-hung, especially when he makes it clear he'll do battle for Hsiao-ping's affections.